Landing Page Design | How to Design Landing Pages

Your landing page design is crucial as the visitor to your landing page will decide within seconds, whether or not they want to stay on your page. This article will provide a bullet-point list of things you need to do on your landing page so that you get the best conversion rates. Treat each bullet point as a checkbox and check off each point as you are designing the page or checking an outsourcer’s design:

• The headline is eye-catching and at the top of the page. It is a little bit to the left in alignment.

• The sub-headline goes right beneath the headline and is a different color than the headline. It supports the headline and provides more evidence on why you should believe what the headline states.

• The body of the text is short, not more than 150 words and to the point. The less words and more direct, the better.

• Beneath the body of the text have a list of bullets explaining the benefits of signing up. Put the most beneficial point first and list them in order from top down.

• The font is a simple font style like Arial or Times New Roman. Keep the size a bit larger at maybe 12-14, but nothing too large that it takes up too much room or too small that it’s hard to read.

• Make sure the images are not too heavy so that the page loads quickly. Make sure that they are not distracting or take away from the landing page.

Keep these helpful tips in mind when creating your landing page design.

•    The background image needs to be subtle and not distracting as well. No bright colors or fancy designs. Keep it simple.

•    Keep the Call-To-Action, or CTA box above the fold. The CTA is where the form to enter in your email address for the landing page.

•    Keep the field at name and email address only. Do not ask for too much information such as address, phone number, or gender. People are not willing to give up too much information at one time.

•    The button should be an action text. Do not use the word “Submit.” Make the button say something like, “Yes, send me my free e-book now!”

•    Put another CTA box at the end of the landing page.

These tips should increase your conversation rate by ten fold if you were not using these already. The key is to keep everything simple, clean, and professional. Remember, first impressions are everything in the case of landing pages.